Report Analyzes Wi-Fi Speed and Data Consumption at Coffee Chains
Including Starbucks, Dunkin Donuts, Tully's and Panera
FAIRFAX, VA--(Marketwired - Sep 29, 2014) - wefi, the market leader in
delivering actionable mobile intelligence and network analytics, today revealed
Wi-Fi connectivity trends at national coffee chains including Starbucks, Dunkin
Donuts, Tully's and Panera. The company analyzed Wi-Fi speeds and application
usage patterns of customers at these establishments. The report found
Starbucks, Tully's Coffee and Dunkin Donuts to lead in fastest Wi-Fi download
speeds and highest total data consumption. Google Chrome, Facebook and YouTube
are most used applications by coffee shop patrons.
The National Coffee Association reports that
61 percent of Americans drink coffee daily, making the stopover at the local
brew house a popular ritual. With coffee shops becoming a popular destination
for both work and play, bandwidth connectivity has become a key differentiator
for businesses especially as 39 percent of Americans would rather give up
coffee over Wi-Fi, according to a recent Broadcom survey.
Forward-thinking coffee establishments continue to ensure that their patrons
don't have to make that decision.
When looking for the fastest download speeds, Starbucks has
consistently performed better than competing coffee shop chains. However, the
most data consumed per device occurs at Dunkin Donuts with Facebook, YouTube
and Twitter driving the most data usage. Google Chrome was by far the most
popular application, with over 18 minutes of foreground data consumption
(amount of time an application is open and active), per device on average,
closely followed by Facebook (16.78 min.) and YouTube (14.8 min.) Additional
detailed findings include:
·
Coffee Shops with the fastest download speed
o Starbucks (0.18
mbps)
o Tully's Coffee
(0.15 mbps)
o Dunkin Donuts
(0.13 mbps)
·
Coffee shops with the highest total data consumption
o Dunkin Donuts
(47.45MB)
o Tully's
(27.75MB)
o Starbucks
(24.26MB)
"Coffee, and by extension, coffee shops are increasingly
seen as an indispensable part of Americans' morning ritual," said Zur
Feldman, Chairman and CEO of wefi. "With many franchisees looking to
provide additional services and grow their businesses, the availability of a
fast, reliable Wi-Fi offering has become an important consideration."
wefi collected data from more than 45 million hotspots based on
the implementation of its intelligent network
selection solution within multiple cable operators throughout
the U.S. The metrics are based on a 30-day average of Wi-Fi speeds for each
location starting from August 1 to August 31, 2014.
The Wefi
KVAS consulting 0936.399.511
No comments:
Post a Comment